Drink responsibly on a golf vacation by avoiding this unsavory combo.
How’s this for an example of overzealous marketing? To help sell hotel rooms during Fourth of July weekend — when Tiger Woods’ first-ever, co-sponsored PGA Tour event (the AT&T National) comes to Congressional Country Club — the Fairmont Washington D.C. has created an entirely new cocktail, a Tiger Woods martini.
It’s part of the Fairmont’s “Under Par on the Fourth” package, which, as far as I can tell, includes nothing more than a hotel room, a discount on an Enterprise rental car, and the cocktail for $229 per night plus tax. If you want there to be any golf in this golf vacation package, you’ll have to set it up yourself.
Back to the drink. It is, in my opinion, an abomination of mixology, a combination of vodka and, get this, SunnyD. Fairmont claims the processed orange drink is Tiger’s favorite beverage, despite evidence that he prefers water, cranberry juice and ginger ale and, at least as a kid, his favorite libation was cherry soda.
Wait, it gets worse. Instead of just calling it a Tiger-tini they went beyond corny and named it the TigerTEEni to make sure everyone knows this is golf we’re talking about, as if Tiger Woods wasn’t a strong enough signal. Oh, and it’s served with a golf tee on the side. I’m not sure what it’s for, but perhaps it can be used to extract orange pulp from one’s teeth. Wait a minute, SunnyD doesn’t actually contain anything resembling a fresh orange (two percent or less, anyway).
The one bright spot in this “golf vacation” package, aside from the generally satisfying experiences Fairmont hotels provide, is that Enterprise will deliver the car to the hotel upon request. Then, it’s just a 30-minute drive to Congressional…assuming there’s none of D.C.’s notorious, soul-crushing traffic.
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We enjoyed your piece on TigerTEENY marketing as an insight into the world of famous golfers. This light fare adds to the enjoyment of your page. We appreciate the depth of experience of yourself and David Baum. thanks, Ken